Now loading...
Peloton, once a darling of the home fitness industry, has faced significant challenges, including substantial layoffs, a change in leadership, and a reevaluation of its market position following the pandemic-fueled boom. In response to these struggles, the company is introducing a comprehensive upgrade to its product lineup, highlighting advancements in hardware as well as new collaborations.
The refreshed range, dubbed the Cross Training series, consists of five upgraded machines: the Bike, Bike+, Tread, Tread+, and Row+. Each device will feature enhanced hardware integrations and varying levels of artificial intelligence, branded as Peloton IQ. Notably, all models are features an rotating screen, enabling users to easily pivot away from standard cycling or running workouts to enjoy a broader array of exercise classes, including yoga and strength training, which has reportedly become a popular choice among users.
Peloton has integrated its existing Guide camera technology into the plus models, which now includes a movement-tracking feature that automatically records repetitions and offers basic form corrections. During product demonstrations, the technology provided adjustable recommendations to improve workout techniques, an enhancement over previous Peloton experiences. Furthermore, voice command functionality allows users to pause workouts, modify resistance levels, or skip exercises.
In response to user feedback, Peloton has also added several practical features, such as a phone holder, a three-speed fan, and a redesigned seat, to the upgraded machines. Collaborating with Sonos, Peloton has improved its audio systems, introducing a built-in subwoofer in the plus models.
Peloton IQ enhances personalization, offering tailored workout plans and adjusting exercises based on individual fitness histories and preferences, thus accommodating different fitness goals. Users can program their devices for a week’s worth of varied workouts, with the AI system fine-tuning the regimen in line with their progress.
The company is also extending its membership offerings. Peloton has partnered with New York’s Hospital for Special Surgery to devise exercise programs centered on injury prevention and recovery, alongside acquiring the app Breathwrk, which focuses on breathing exercises. Peloton is also engaging with Respin Health to create programs that support members through different stages of menopause and collaborating with Hyrox to develop classes tailored to prepare for competitive racing events.
However, these enhancements come at a price, with the new Cross Training devices positioned at higher price points than their predecessors. The Cross Training Bike starts at $1,695, while the Bike+ is priced at $2,695. The Tread and Tread+ are available for $3,295 and $6,695, respectively. The Row+ begins at £3,495. Moreover, Peloton has raised its All-Access Membership cost from $44 to $49.99 and its App+ subscription from $24 to $28.99, reflecting broader increases across its membership offerings.
The updated Cross Training series is now available for purchase online and at select retail locations, including Peloton stores, Amazon, and Dick’s Sporting Goods.
