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In a recent podcast interview, Adam Mosseri, the head of Instagram, clarified the platform’s stance on artificially generated content. While he expressed a desire not to completely eliminate AI posts from user feeds, he did suggest that if users prefer not to see such content, they should have that choice. “I don’t think we should filter out AI content,” Mosseri commented, emphasizing the importance of informing users about which posts are created by AI.
His remarks highlighted a nuanced view of content management on Instagram. Rather than outright banning AI-generated material, Mosseri proposed that users who enjoy this type of content should be able to curate their feeds accordingly. He added that Instagram, alongside platforms like TikTok and YouTube, will mark AI-generated posts but will not currently offer options for users to exclude them entirely from their feeds.
During the discussion, Mosseri acknowledged the challenges of accurately detecting AI content, hinting at the potential for Instagram to struggle to identify such posts as generation models advance. He mentioned the concept of users being able to inquire whether a post is AI-generated, advocating for a system where the platform could provide some level of certainty in its response.
As Instagram seeks to balance the inclusion of AI improvements, such as its AI image creation tool, Muse Spark, Mosseri reiterated that the platform must manage the influx of spammy AI content. The introduction of features that allow users to tag others in their AI-generated images raised concerns with experts, who warned of risks including harassment and identity fraud.
For further information on this development, listeners can explore the podcast episode with Mosseri linked here during the conversation.
