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Two years post-launch, Avi Schiffmann, the founder of Friend, has announced a significant update to the AI wearable originally designed to alleviate feelings of loneliness. The revamped device, referred to as Friend 2.0, now includes a built-in speaker enabling it to communicate with users in a distinct and engaging voice.
On Thursday, Schiffmann introduced this upgraded version via a tweet, highlighting the addition of vocal capabilities aimed at creating a more personalized interaction. Promotional content for the updated wearable depicts various scenarios in which users converse with their Friends, including a lady discussing her relationship experiences and a man sharing his filmmaking aspirations. In both cases, the AI companion provides supportive and affirmative responses.
The new model carries a price tag of $249, a significant increase from the original $99 launch price. While the voice feature adds an intriguing dimension, questions remain regarding the extent of its functionalities beyond simple conversation. In a recent post, Schiffmann described the intention behind Friend as offering companionship rather than acting as a traditional assistant or romantic partner.
This unconventional approach to marketing an AI-driven wearable raises eyebrows, particularly as Schiffmann boldly refers to the product as a potential confidant or even a deity-like presence. The marketing strategy echoes a previous subway advertisement campaign that sparked controversy and commentary when it was defaced in New York City, reflecting a societal pushback against replacing human interaction with technology.
Despite aspirations to redefine personal connectivity, wearable AI devices have generally struggled to gain widespread acceptance. A similar initiative from Humane Inc., which aimed to replace smartphones with an AI pin, ultimately failed, highlighting the challenges in this market segment.
For more information on the AI wearable, visit TechCrunch.
